Last updated: March 26, 2026
1. Introduction
This Cookie Policy explains how 1070 AI Labs ("Company", "we", "us", or "our") uses cookies and similar tracking technologies when you visit or use April ("the Service") at theapril.app. This policy should be read alongside our Privacy Policy.
By continuing to use the Service, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time as described in Section 6 below.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
In addition to cookies, we may use similar technologies including:
- Local Storage: Data stored in your browser that persists after you close the browser window, used for maintaining session state and user preferences.
- Session Storage: Data stored in your browser that is cleared when you close the browser tab, used for temporary session data.
- Pixels/Web Beacons: Small transparent images embedded in web pages or emails that help us track page views, email opens, and user behavior.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Service to function properly. They cannot be disabled without affecting the core functionality of the Service.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookie | Maintains your authenticated session so you stay logged in as you navigate the Service | Session / 7 days |
| CSRF token | Protects against cross-site request forgery attacks by validating form submissions | Session |
| Cookie consent | Stores your cookie consent preferences so we don't ask you repeatedly | 1 year |
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie | Purpose | Duration |
|---|---|---|
| Theme preference | Remembers your selected theme (light/dark mode) across sessions | 1 year |
| Language preference | Stores your preferred language for the Service interface | 1 year |
| Sidebar state | Remembers whether you prefer the navigation sidebar open or collapsed | 1 year |
3.3 Analytics Cookies
These cookies help us understand how visitors interact with the Service by collecting and reporting information anonymously.
| Cookie | Purpose | Duration |
|---|---|---|
| Analytics ID | Assigns a unique identifier to distinguish between visitors for aggregate usage analysis | 2 years |
| Page view tracking | Tracks which pages are visited and how users navigate through the Service to help us improve the experience | Session |
| Performance metrics | Measures page load times, response times, and other performance indicators | Session |
3.4 Marketing Cookies
These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant content on other sites.
| Cookie | Purpose | Duration |
|---|---|---|
| Referral tracking | Tracks how you arrived at the Service (search engine, referral link, direct visit) to measure marketing effectiveness | 30 days |
| UTM parameters | Stores campaign attribution data from URL parameters to measure the effectiveness of marketing campaigns | 30 days |
4. Cookies in the Chat Widget
When Customers deploy an April chatbot on their website using our embeddable chat widget, the widget may use the following technologies on the End User's device:
- Local Storage: To maintain conversation state so End Users can continue a conversation if they navigate away and return. This data is stored locally on the End User's device and is not transmitted to our servers unless the End User actively sends a message.
- Session Identifier: A temporary identifier to associate messages within a single conversation session.
The chat widget does not set any marketing or analytics cookies on End Users' devices. Customers are responsible for disclosing the use of the chat widget in their own cookie and privacy policies.
5. Third-Party Cookies
Some cookies on our Service are placed by third-party services we use. These third parties have their own privacy and cookie policies that govern how they use your information:
- Payment Processor: Our payment provider may set cookies during the checkout process to prevent fraud and ensure secure transactions.
- Authentication Provider: When using social login (e.g., Google), the authentication provider may set cookies to manage the sign-in flow.
We do not control these third-party cookies. We recommend reviewing the cookie policies of these third-party services for more information.
6. Managing Your Cookie Preferences
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete some or all cookies
- Block all cookies or only third-party cookies
- Set your browser to notify you when a cookie is being set
Please note that blocking or deleting certain cookies may affect the functionality of the Service. In particular, blocking strictly necessary cookies will prevent you from logging in or using core features.
Instructions for managing cookies in popular browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
6.2 Opt-Out of Analytics
If you wish to opt out of analytics tracking, you can use your browser's "Do Not Track" setting. We honor Do Not Track signals and will not set analytics cookies when this setting is enabled.
7. Data Collected via Cookies
Information collected through cookies is processed in accordance with our Privacy Policy. Cookie data may include:
- IP address and approximate geographic location
- Browser type, version, and language
- Operating system and device type
- Pages visited and time spent on each page
- Referring website or source
- Actions taken within the Service
This data is primarily used in aggregate form to improve the Service. We do not use cookies to collect sensitive personal information such as passwords, financial data, or health information.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. If we make significant changes, we will notify you by posting a prominent notice on the Service. The "Last updated" date at the top of this policy indicates when it was last revised.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Company: 1070 AI Labs
- Location: Pune, Maharashtra, India
- Email: support@theapril.app
- Website: theapril.app